– Cheryl Obal, called the “go-to guru for all things Saudi”
– Cheryl Obal, called the “go-to guru for all things Saudi”
Top Rated
Service 2026
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With nearly 10 years of experience working and doing business in Saudi Arabia, I’ve helped thousands navigate their new career, life, and business in the Kingdom.
- Cheryl Obal
With nearly 10 years of experience working and doing business in Saudi Arabia, I’ve helped thousands navigate their new career, life, and business in the Kingdom.
Cheryl Obal
Top 9 LinkedIn Creator in Saudi Arabia
30,000+ followers on social media
Worked in 60+ countries
Trained 6k+ people around the globe
25 years of global work experience
Certified Intercultural Trainer

3 hours of Saudi culture deep-dive virtual training for professionals relocating to Saudi Arabia.

Opportunities and strategies for small business owners looking to expand into Saudi Arabia.

Don't know where to start looking for a job in Saudi Arabia? Applied already, but not luck yet?

Customized corporate training programs for individuals or groups working in or virtually with Saudi Arabia.

Tailored consultation on business development in the Saudi market. Identify opportunities and adapt to the local market.

Sharing experiences on living and working in Saudi Arabia and 25 years of global business communication.





























Living abroad is always a challenge, no matter which country. If you prepare yourself, you take out all the unknowns. You set yourself up for success.
In order to get the best advice, you need to talk to an expert: Someone who lives in Saudi Arabia. Someone who’s done it. Someone who’s been through what you are about to go through.
You also need to talk to someone who had a positive, life-changing experience in Saudi. Someone who keeps going back. Someone who has countless stories and memories from Saudi. Someone who will put all your fears at ease.
Find answers to common questions about our platform, features, and services. Can’t find what you’re looking for? Our support team is here to help.
KAUST, Aramco, SABIC, Acwa Power, NEOM, Red Sea Project, Diriyah, Roshn, Qiddiya, the PIF, the Big 4 Consulting firms (PWC, KPMG, Deloitte, EY), STC, SAP, Microsoft, Oracle, Bechtel Saudi Arabia, Jacobs, Worley, Fluor, Parsons, Saudi Arabian Airlines, Saudi German Hospital, Dr. Sulaiman Al Habib Medical Group
It is important to dress conservatively, keep personal space between men and women, and speak diplomatically at all times. We must also respect the hierarchy and decision-making process, adopt the flexible mindset, and be patient and polite. Shouting and showing anger is not tolerated in Saudi workplaces.
Yes. Since Saudi Arabia is an evolving society with so many new jobs emerging every day, there are so many opportunities to advance your career. You may even have the chance to work in roles which you don’t necessarily have all the qualifications and experience for. Often cultural fit and personality are more important than qualifications.
It is very safe for women to work and live in Saudi Arabia, and there are many laws in place that protect women in the workplace. Most women who come here agree that it is safer in Saudi Arabia than in major cities of the US, UK, and Europe.
No, it’s not necessary to speak Arabic to live and work in Saudi Arabia, but of course knowing some Arabic definitely helps.
Your anecdotes about Saudi Arabia were priceless. Our meeting exceeded my expectations. The background information, your anecdotes, the slides, being able to record the session, and your patience with my interruptions made the learning experience a very valuable one.
Tracey Le Maistre
Cheryl’s Saudi Arabia Cross-Cultural training programme was impeccable. She has amassed an in-depth understanding of Arab culture, its rich diversity and conveyed it with great passion displaying a rare ability to seamlessly link everything together. I’m so grateful to her for such an intense experience.
Evis Ypi
While recently working on a training project, Cheryl was the perfect resource for navigating the complexities of business in Saudi Arabia. She offered in-depth knowledge about the culture, regulations, and local practices, which proved invaluable.
Timothy Grubbs
An absolute gem. Cheryl is profoundly knowledgeable about the Saudi market and is willing to go above and beyond to help her clients secure the right opportunities. Thank you so much Cheryl.
Ceezar Alani
Extremely valuable consultation. Cheryl is a consummate professional, very knowledgeable and kind. I highly recommend to all expats looking for work and to those wishing to learn more about life in KSA.
Josh Giacche
Cheryl has amazing energy and is full of knowledge about the Saudi market. She helped me a lot to get a first overview and also provided resources for next steps. I enjoyed talking with her and highly recommend her services.
Nicole Staiger
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